BUSINESS FOR GOOD
GENERATION HOPE PH
OVERVIEW
Generation Hope is the Philippine's first certified B-Corporation. They donate 100% of their profits to build public school classrooms in remote areas while remaining plastic neutral.
In 2018, I was selected to be one of two marketing interns nationwide. I conducted market research on consumer insights and brand awareness, spearheaded multiple social media campaigns, and launched an online sticker pack that continues to be used today.
ROLE
Marketing Intern (2019)
SCOPE
Digital Marketing
Partnerships Research
Social Media
Content Production
Copywriting
SOCIAL MEDIA CAMPAIGNS
Together with my co-intern, we conceptualized and executed multiple social media campaigns to bring awareness to company initiatives.
The #HopeForColot campaign (Aug 18 - 25, 2019) was one such campaign which highlighted the stories of students and teachers from Kolot, Philippines—one of the communities where Generation Hope was set to build a classroom.
GIPHY STICKER PACK
By collaborating with a design studio, our team planned and launched a digital sticker pack that encourage social media users to interact with the company and share their purchases, while reminding them of the cause through its playful design.
At initial launch, the sticker pack gathered over 1M impressions. Since then, the designs have been incorporated into Generation Hope's eco-tote line.
Role: Project Lead
HOPE IN A STAR
Hope in a Star was an online fundraising campaign wherein people donated for a chance to win exciting experiences with Filipino celebrities like former Miss Universe Pia Wurtzbach, video producer Erwan Heussaff, and actress Iza Calzado among many others
Through this project, I was able to collaborate with these sponsors and the entire production team to organize and film marketing materials for the event as well as provide feedback throughout the conceptualization process.
